Trusted Choice is the national marketing brand created exclusively for Big I members to help consumers understand the value that an independent agents offers: choice,  customization and advocacy. Designed to help agents compete against companies with deep advertising pockets, it's benefits are available exclusively to members. 

As an independent agent you bring something special to the table. Something unique and valuable.  You know that. We know that. But consumers need help understanding that difference. Enter Trusted Choice.

Trusted Choice is designed to enhance your agency branding efforts and advertising, not take the place of it. Flying the Trusted Choice logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise. (Think the Good Housekeeping "Seal of Approval!")